If you’ve spotted wide-eyed, mischievous little creatures popping up in toy stores, social media, or your child’s wishlist—chances are, you’ve met Labubu. This quirky character, designed by artist Kasing Lung for Pop Mart’s blind box series, has become a global sensation among kids and collectors alike. But what makes Labubu so appealing to young fans? Let’s dive in.
Why Kids Love Labubu
- Whimsical, Expressive Designs
- With oversized eyes, fanged smiles, and playful poses, Labubu’s cartoonish yet edgy look captures kids’ imaginations.
- Variants like cute animals (Dinosaurs, Bunnies) or spooky versions (Ghosts, Zombies) let every child find a favorite.
- The Thrill of Blind Boxes
- The surprise element of unboxing (Will I get the rare one?!) turns collecting into a game.
- Pro tip: Trade duplicates with friends to fuel the fun.
- Storytelling & Play
- Kids invent backstories for their Labubu figures—Is it a friendly monster? A secret hero?
- Great for dioramas, pretend play, or even school show-and-tell.
- Social Media & Pop Culture Hype
- TikTok unboxing videos and Instagram displays make Labubu feel like a must-have trend.
- Collaborations with Disney, Sanrio, and famous artists add to the appeal.

Parent FAQs
❓ Are Labubu toys safe for young kids?
- Most are PVC figures (ages 8+), but smaller parts may pose choking hazards for toddlers. Check packaging.
❓ Why are kids obsessed with “ugly-cute” toys?
- Psychologists note that imperfect, quirky designs (like Squishmallows or UglyDolls) feel more relatable and less “babyish” to older kids.
❓ How to avoid blind box overspending?
- Set limits (e.g., one per month) or buy open-box sets to skip duplicates.

Beyond the Toy Box: Labubu Mania
- Video Games: Labubu appears in Pop Mart IP Station and Roblox fan games.
- Fashion: Backpacks, keychains, and even Labubu-themed sneakers (thanks to collabs with Puma).
- Art & DIY: Kids customize figures with paint or clay—a creative outlet!
The Verdict
Labubu isn’t just a toy—it’s a cultural phenomenon blending art, play, and community. Whether your child is into collecting, storytelling, or just loves quirky characters, Labubu’s charm is hard to resist.
Parent Hack: Bond over a weekend “Labubu hunt” at local toy stores or trade events!