Short Answer: Kids love Labubu because it combines the thrill of surprise, collectible rarity, and a unique “cute but creepy” design that resonates with their desire to stand out. It’s not just a toy — it’s a pop culture phenomenon.
What Is Labubu and Why Is It Trending Among Kids?
Labubu is a designer toy character created by Kasing Lung, made popular through POP MART’s blind box collectibles. These small vinyl figures are sold in sealed boxes — kids won’t know which figure they’ve received until they open it. The mystery, combined with creative design and limited-edition drops, makes Labubu one of the hottest collectible toys among kids today.
More : When Toys Outgrow Kids: Labubu’s Evolving Design as a Metaphor for Parenting
Top Reasons Why Kids Are Obsessed with Labubu
1. The Blind Box Surprise
Labubu is sold in “blind box” packaging, which means every purchase is a mystery. This element of surprise is incredibly engaging for children. It taps into the same psychological reward system that makes games and loot boxes so addictive.
2. Highly Collectible and Limited Editions
POP MART frequently releases themed Labubu series with rare and “secret” editions. Some versions are extremely limited, driving up demand and encouraging kids to keep collecting in hopes of completing a full set.
3. Unique Aesthetic Appeal
Labubu isn’t your average cute toy. It blends whimsy with a slightly creepy edge — big teeth, exaggerated eyes, and quirky costumes — which makes it feel edgier and more individualistic. Many kids today are drawn to things that are different or unconventional, and Labubu fits that vibe perfectly.
4. Social Media Unboxing and Hype
Labubu toys are all over TikTok, YouTube, and Instagram. Unboxing videos, display photos, and trade hauls create a sense of community and excitement. Kids not only want to collect but also be part of the online trend.
5. Affordable Entry Point, Ongoing Engagement
One Labubu blind box usually costs between $10–$20, making it an accessible treat. However, the desire to get rare characters or complete a collection keeps kids coming back — leading to ongoing purchases and deeper emotional investment.
More : My Teen Loves Labubu—Here’s How I Support Their Collecting Hobby
What Parents Should Know About the Labubu Toy Craze
- Costs Can Add Up Quickly: While each figure is relatively affordable, repeat purchases and the desire for rare pieces may lead to significant spending.
- Encourages Trading and Social Interaction: Kids often trade figures with friends or join fan communities. This can be a healthy social activity — but requires parental oversight, especially if done online.
- Display Over Play: Labubu is more of a collectible than a play toy. Kids enjoy setting up shelves and taking aesthetic photos — it’s more about display and identity than rough-and-tumble play.
- Psychological Hooks: The blind box system and limited-edition releases create a sense of urgency and FOMO (fear of missing out). Parents should help kids recognize these marketing tactics.
More: Labubu’s ‘Rebel Smile’: Teaching Kids Individuality Through Toy Design
Final Thoughts: Should You Buy Labubu for Your Child?
Labubu is not just a passing fad — it reflects how kids today consume culture, toys, and identity. It’s collectible, shareable, and creative. As long as children engage with it in a balanced, thoughtful way, it can be a fun and expressive hobby. Parents should stay informed, set spending boundaries, and even consider getting involved — who knows, you might end up collecting too.
